This convenient, ergonomic, detangling hair brush uses an innovative material instead of plastic: wheat straw. It is a by-product of grain processing, obtained after threshing, once the grain has been harvested. Choosing a brush made of this material has the undoubted advantage of saving plastic, protecting forests and safeguarding trees. In addition, no toxic acids and chemicals are required in the wheat straw transformation process.

Wheat straw
Wheat straw is an innovative, ecofriendly material that is replacing plastic and wood in many sectors. It is considered an agricultural by-product of wheat crops and is therefore renewable (wheat cultivation takes place annually) and sustainable as long as the wheat is cultivated. In addition, using wheat straw has the undeniable advantage of limiting the emission of carbon dioxide and energy consumption compared to other similar raw materials. Finally, wheat straw preserves forests, since it easily replaces not only plastic, but also wood.